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Foodie moments – foodphotography in motion |
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Now that was cool: The HARD ROCK premiere of the "Tiergartenburger" on WORLD BURGER DAY 2025. I was curious. And they allowed me to film a bit. You might discover the likes of Eckardt von Hirschhausen, the famous TV doctor among the testing crowd and some well known VIPs stopping by to have a delicious snack. Anybody was there to tell the world about the new Berlin burger.
Well, I was once veggy for a few years, then vegan for several years and NOW I´m back on flexitarian eating meat again. What should I say? I gained a dozen Kilos extra (actually 20 but I changed to more veggs so its now 12 Kg more than before) after starting to eat meat again. I truly know all three ways to live for MANY YEARS. And I can understand each side.
So what to do about it? Eat a bit healthier, less meat. Like THIS burger. But same yummy vibe. Here and there a meatfree day or two helps (even Paul McCartney knew and founded a movement to do so).
So, I keep THIS here as a reminder to eat fresh. That Burger here is REALLY COOL and veggy, inspired by Doners with lots of fresh stuff like red onions (rich in antioxydants and actually a superfood).
More plantbased food in the diet brings both more stability due less ressources. The math is simple: Only 10% of crops on earth are directly eaten by humankind - the rest is for feeding lifestock and biofuel, alternative materials like bioplastic a.m.m.. So even reducing slightly meat consumption has not only personal health benefits but also helps the economy at scale when ressources are scarce (think working with the reduced harvest results while still feeding a nation ... like harvest reduction due intense heat, XL hailstorms or flodding ... irregular weather patterns.
Farmers just starting to adopt to the new conditions that anybody can see worldwide in the news, but changing our own consumption patterns just slightly is already helping a lot. Btw. Sir Paul McCartney made already when starting is Meatless monday a video about it.
Numbers are mindblowing but also part of hope: We are not helpless. We can adopt. And actually its pretty yummy even if you do it for a day or two (I know since I returned to meat and know all the cravings but I also love veggi food without even thinking about if something is yummy. AND proven better for our expenses as communities to healthsystems) and also some positive health effects from better blood results to overall fitness (like you don´t have that desire to sleep immideately after eating an XXL steak).
Most people I´ve seen there ate more than one Burger, smiles anywhere. Thats the BEST sign for a new food. They loved it. :) Sound: one of my own beats.
:: and the HARD ROCK CAFE Berlin (external websites)
Note to self: Bake more in 2026. -2025 was pretty good with more than a dozen cakes. This one - a moment from 2025, baked by yours truly - yummy Bananabread and one of my foodie clips along the way.
More from my minibeat and this foodievideo: Back then I wanted some yummy food for long days with more energy and pimped my Bananabread until it made anyone of my team smile and got me much better over long working days without grabbing high processed treats at first impulse :). Oh I guess I have to make one again since one can′t edit this without some craving to create it again :)
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The two series became a massive success on DVD with EDEL & STARCK selling 2x 40.000 collectors boxes within the shortest of time with partners like Karstadt & Mediamarkt, Universal and Kinowelt and massive followup orders. Other TV series on DVD I made TV spot animations for are Helicops & SK Koelsch. Currently I don´t do 3D anymore since the scribbles for Books I illustrated became even more successful so I focussed in the recent years on handmade illustrations besides also creating lots of digitally illustrated infographics.
They made it. Fans from all over the world made some noise :). I liked that guitar immideately - it breathes our modern era shape and same time has that vintage vibe back from those days. And since Jimi just like Paul was lefthanded, he would also play it the other way around and make changes for his own style. Happy, the saga continues. Because - yes, there will be kids in the future still watching the old recordings and learning to play a guitar. And amaze people with their skills just like he did, making people happy somewhere on the blue marble. With rock n roll and whatever sounds the future brings.
:: Here is the beautiful GOOD NEWS (link to external page) on the official page of the county Bavarias TV (Bayerischer Rundfunk BR, thats the county with castle Neuschwanstein and Octoberfest) website. Since many guitar magazines still don´t have the news, tell a friend, the page is in German and the news is official (BR24 is part of national TV):
Hofner Guitars got rescued (link to external page) :)
© 2026 STEFAN SCHULTZE, Dipl. Designer (FH), Berlin // HOME DESIGN - VIDEO // ABOUT & AWARDS // CONTACT // IMPRINT / IMPRESSUM
′finally catched a few moments from the Ghostbusters movie release Ghostbustersmobile event with the iconic Ghostbusters mobile aka Ecto1 in Berlin. The crew of the oldtimer liked the little aftermovie too. What I didn´t knew: They´re touring nationwide to such events from cosplay summits to events around the movie series and happen to have the most perfect version of the vintage car here around creating smiling faces in the crowds. And YES, if you can have a real pic with a 60s moviecar and actors dressed up, I prefer it over some AI slob. Meet people, go out - and from the marketing perspective: Absolut perfect framing for the movie premiere attracting people like a magnet. :)
TV-spots
TV SPOTS: I also created the basic 3D packshot animations (besides the DVD artworks and B2B salesfolders) and wrote the storyboards for TV Spots on Sat.1 TV for DVDs of beloved TV series such as EDEL & STARCK and Der Bulle von Toelz a.m.m. (means "the cop of Bad Toelz" in Bavaria, the county of Castle Neuschwanstein and Octoberfest).
The moment I had seen Jimi Hendrix´ very first electric guitar at the HARD ROCK Berlin, I knew I wanted to make a little clip about it. Meanwhile news came in that Hofner Guitars, the legendary guitarmaker of Sir Paul Mc Cartney´s violin bass was in danger to close forever. I was on my way back from meeting Amy Winehouse´s guitarist and the other AWSOME musicians the day before, stopped at the HARD ROCK Hamburg, saw Jimi on the wall - his vintage jacket and some photos - and thought "why not combining both to bring Hofner guitars in another way back to the minds: Jimi´s legacy in Hamburg - just like the Beatles (the original photographer from that Hamburg era used to be one of my followers too) AND the guitar in Berlin." THAT guitar is a Hofner electric guitar. The one you see here in this clip.
And the GOOD NEWS: The Hofner guitar brand will continue to exist
AI use of my art & illustrations forbidden. I create ORIGINAL works for you.